How to Conduct a Rapid Customer Interview
Introduction Rapid customer interviews are short, focused conversations designed to quickly gather insights about your target users’ needs, pain points, and behaviors. Unlike lengthy, in-depth interviews, rapid customer interviews typically last 15–30 minutes and focus on a handful of core questions. This approach is ideal when you need fast feedback—whether you’re validating an idea, testing […]
What Is Problem–Solution Fit and How Do I Test It?
Introduction Before building a product, you need to confirm that you’re addressing a real pain point for a specific audience—and that your proposed solution resonates with them. That stage is called problem–solution fit: it ensures you’re not just guessing about user needs or building features nobody wants. In this post, we’ll define problem–solution fit, explain […]