What’s the Lean Canvas and How Do I Fill One Out?

Introduction In the fast‑moving world of startups and product development, time is the most precious resource. Traditional, lengthy business plans can slow you down, forcing you to commit to assumptions before you’ve even tested them. Enter the Lean Canvas, a one‑page strategic tool designed to help entrepreneurs, product managers, and intrapreneurs quickly map out and […]

How Do I Identify a Real Market Need?

Introduction One of the most common reasons businesses fail is not because of poor execution, but because they address a problem no one actually cares about. Success often hinges on solving a real market need — a problem, desire, or gap that your target audience genuinely wants resolved. But how do you accurately identify a […]

What’s the First Step to Launching a Startup in Australia?

Introduction So, you’ve got a business idea—maybe it’s an app, an e-commerce brand, a consultancy, or a service that fills a unique gap in the market. That’s exciting. But what do you do first? The startup journey can feel overwhelming without a clear starting point, especially in Australia’s competitive and fast-evolving business landscape. While many […]

Top Tips for Success in Startup Strategy – Smart Growth on startupbrain.com.au

Introduction Starting a business is exciting—but without a clear strategy, even the most innovative ideas can fall flat. A successful startup strategy isn’t just about having a great product or passionate team—it’s about making smart decisions, staying focused, and adapting quickly. Whether you’re validating your first idea, building MVPs, or scaling operations, this guide will […]

How to Build a Scalable Startup Business Model

Introduction Every successful startup starts with a great idea—but it’s the business model that determines whether that idea can scale. In the high-stakes world of entrepreneurship, scalability is what separates a flash-in-the-pan product from a sustainable, high-growth company. So how do you create a startup business model that’s built for scale? One that grows revenue […]