How to Conduct a Rapid Customer Interview: A Detailed, Step-by-Step Guide
Introduction In today’s agile product development landscape, waiting weeks for lengthy user research can stall innovation. A rapid customer interview—a concise, focused conversation typically lasting 15–20 minutes—enables you to quickly gather actionable insights, validate assumptions, and iterate your solution in near real-time. Whether you’re refining a value proposition, uncovering pain points, or gauging concept viability, […]
What Is Problem–Solution Fit and How Do I Test It?
Introduction Before building a product, you need to confirm that you’re addressing a real pain point for a specific audience—and that your proposed solution resonates with them. That stage is called problem–solution fit: it ensures you’re not just guessing about user needs or building features nobody wants. In this post, we’ll define problem–solution fit, explain […]
How Do I Identify a Real Market Need?
Introduction One of the most common reasons businesses fail is not because of poor execution, but because they address a problem no one actually cares about. Success often hinges on solving a real market need — a problem, desire, or gap that your target audience genuinely wants resolved. But how do you accurately identify a […]
From Idea to MVP: Product Development Steps for Startups
Introduction Every successful startup begins with a spark—an idea with the potential to solve a real problem. But turning that idea into a functional product that users love (and investors back) takes more than vision. It takes a clear, structured development process. That’s where the Minimum Viable Product (MVP) comes in. An MVP allows you […]