How Do I Identify a Real Market Need?
Introduction One of the most common reasons businesses fail is not because of poor execution, but because they address a problem no one actually cares about. Success often hinges on solving a real market need — a problem, desire, or gap that your target audience genuinely wants resolved. But how do you accurately identify a […]
What Is the Difference Between a Startup and a Small Business?
Introduction The terms startup and small business are often used interchangeably. After all, both involve entrepreneurs launching new ventures, seeking customers, and generating revenue. But in reality, startups and small businesses are two very different types of organisations — with different goals, funding models, growth expectations, and risks. Understanding these differences is crucial if you’re: […]