How to Conduct a Rapid Customer Interview
Introduction Rapid customer interviews are short, focused conversations designed to quickly gather insights about your target users’ needs, pain points, and behaviors. Unlike lengthy, in-depth interviews, rapid customer interviews typically last 15–30 minutes and focus on a handful of core questions. This approach is ideal when you need fast feedback—whether you’re validating an idea, testing […]
How to Conduct a Rapid Customer Interview: A Detailed, Step-by-Step Guide
Introduction In today’s agile product development landscape, waiting weeks for lengthy user research can stall innovation. A rapid customer interview—a concise, focused conversation typically lasting 15–20 minutes—enables you to quickly gather actionable insights, validate assumptions, and iterate your solution in near real-time. Whether you’re refining a value proposition, uncovering pain points, or gauging concept viability, […]