How to Conduct a Rapid Customer Interview
Introduction Rapid customer interviews are short, focused conversations designed to quickly gather insights about your target users’ needs, pain points, and behaviors. Unlike lengthy, in-depth interviews, rapid customer interviews typically last 15–30 minutes and focus on a handful of core questions. This approach is ideal when you need fast feedback—whether you’re validating an idea, testing […]
What Is Problem–Solution Fit and How Do I Test It?
Introduction Before building a product, you need to confirm that you’re addressing a real pain point for a specific audience—and that your proposed solution resonates with them. That stage is called problem–solution fit: it ensures you’re not just guessing about user needs or building features nobody wants. In this post, we’ll define problem–solution fit, explain […]
How Do I Identify a Real Market Need?
Introduction One of the most common reasons businesses fail is not because of poor execution, but because they address a problem no one actually cares about. Success often hinges on solving a real market need — a problem, desire, or gap that your target audience genuinely wants resolved. But how do you accurately identify a […]
What Is the Difference Between a Startup and a Small Business?
Introduction The terms startup and small business are often used interchangeably. After all, both involve entrepreneurs launching new ventures, seeking customers, and generating revenue. But in reality, startups and small businesses are two very different types of organisations — with different goals, funding models, growth expectations, and risks. Understanding these differences is crucial if you’re: […]
Transform Your Rentals: The Ultimate Australian Property Management Software
Managing rental properties in Australia comes with its own unique set of challenges—from juggling tenant communications and rent collection to navigating state-specific compliance requirements. That’s why property owners and managers need a purpose-built solution. Introducing Local Property Management Software, the all-in-one property management platform designed to help you: Read on to discover how this Australian-focused […]
How to Start a Mobile Food Business in Australia: A Step-by-Step Guide
Introduction Australia’s street food culture is booming, and mobile food businesses are leading the charge. Whether it’s gourmet burgers in Brisbane, vegan tacos in Sydney, or artisanal coffee on the Gold Coast, food trailers offer a flexible and cost-effective way to launch a culinary dream. The best part? You don’t need a massive budget or […]