How to Conduct a Rapid Customer Interview: A Detailed, Step-by-Step Guide
Introduction In today’s agile product development landscape, waiting weeks for lengthy user research can stall innovation. A rapid customer interview—a concise, focused conversation typically lasting 15–20 minutes—enables you to quickly gather actionable insights, validate assumptions, and iterate your solution in near real-time. Whether you’re refining a value proposition, uncovering pain points, or gauging concept viability, […]
From Idea to MVP: Product Development Steps for Startups
Introduction Every successful startup begins with a spark—an idea with the potential to solve a real problem. But turning that idea into a functional product that users love (and investors back) takes more than vision. It takes a clear, structured development process. That’s where the Minimum Viable Product (MVP) comes in. An MVP allows you […]