What’s the Lean Canvas and How Do I Fill One Out?
Introduction In the fast‑moving world of startups and product development, time is the most precious resource. Traditional, lengthy business plans can slow you down, forcing you to commit to assumptions before you’ve even tested them. Enter the Lean Canvas, a one‑page strategic tool designed to help entrepreneurs, product managers, and intrapreneurs quickly map out and […]
How to Conduct a Rapid Customer Interview
Introduction Rapid customer interviews are short, focused conversations designed to quickly gather insights about your target users’ needs, pain points, and behaviors. Unlike lengthy, in-depth interviews, rapid customer interviews typically last 15–30 minutes and focus on a handful of core questions. This approach is ideal when you need fast feedback—whether you’re validating an idea, testing […]
How to Conduct a Rapid Customer Interview: A Detailed, Step-by-Step Guide
Introduction In today’s agile product development landscape, waiting weeks for lengthy user research can stall innovation. A rapid customer interview—a concise, focused conversation typically lasting 15–20 minutes—enables you to quickly gather actionable insights, validate assumptions, and iterate your solution in near real-time. Whether you’re refining a value proposition, uncovering pain points, or gauging concept viability, […]
What Is Problem–Solution Fit and How Do I Test It?
Introduction Before building a product, you need to confirm that you’re addressing a real pain point for a specific audience—and that your proposed solution resonates with them. That stage is called problem–solution fit: it ensures you’re not just guessing about user needs or building features nobody wants. In this post, we’ll define problem–solution fit, explain […]
How Do I Identify a Real Market Need?
Introduction One of the most common reasons businesses fail is not because of poor execution, but because they address a problem no one actually cares about. Success often hinges on solving a real market need — a problem, desire, or gap that your target audience genuinely wants resolved. But how do you accurately identify a […]
What Is the Difference Between a Startup and a Small Business?
Introduction The terms startup and small business are often used interchangeably. After all, both involve entrepreneurs launching new ventures, seeking customers, and generating revenue. But in reality, startups and small businesses are two very different types of organisations — with different goals, funding models, growth expectations, and risks. Understanding these differences is crucial if you’re: […]
How Do I Prepare My Pitch Deck to Attract Angel Investors in Australia?
Introduction Securing early-stage funding is a pivotal milestone for any startup, and in Australia, angel investors are often the first source of capital that helps turn an idea into a viable business. These investors provide not only financial backing but also industry connections and mentorship. However, before you get that capital injection, you’ll need one […]
What Funding Options Are Available for Australian Startups?
Introduction Securing the right funding is one of the most critical steps in launching and scaling a startup. Whether you’re building a SaaS platform, ecommerce brand, or innovative tech solution, having access to capital can determine how quickly (and successfully) you grow. For Australian startups, the funding landscape is more diverse than ever. From government […]
What’s the First Step to Launching a Startup in Australia?
Introduction So, you’ve got a business idea—maybe it’s an app, an e-commerce brand, a consultancy, or a service that fills a unique gap in the market. That’s exciting. But what do you do first? The startup journey can feel overwhelming without a clear starting point, especially in Australia’s competitive and fast-evolving business landscape. While many […]
Top Tips for Success in Funding & Investment: Fuel Your Startup with the Right Capital Strategy
Introduction Securing funding is one of the biggest hurdles—and most critical milestones—for any startup. Whether you’re building an MVP, hiring a team, or scaling operations, the right capital at the right time can be the difference between explosive growth and running out of runway. But funding isn’t just about raising money—it’s about finding the right […]